Associate Director, Marketing (#25614934)

We are looking for an Associate Director – Digital Marketing, who will provide operational leadership to our digital marketing team. The candidate will work closely with businesses to plan ad campaigns, execute them and optimize them on a day to day basis. The candidate must have solid exposure to Account Based Marketing and have worked on ABM tools. The candidate needs to have deep understanding and hands-on experience of setting up cross-platform campaigns, retargeting and audience segmentation. Deep understanding of Google Analytics is a must.

The successful candidate should have a broad understanding of different ad tech platforms and how get them to work well together, and extensive experience in B2B lead generation.

• Collaborate with cross-functional teams and stakeholders to support the development of campaign strategies, inclusive of creative, audiences, tactics, and channels.
• Ideate and execute end to end digital market campaigns across platforms – Google, Bing, LinkedIn, Facebook, Twitter, others.
• Manage ABM tools and run Account targeted campaigns through native DSPs and/or integrating with other networks.
• Regularly monitor and optimize campaign budgets and performance to increase ROI and optimize spend
• Create and test new strategies and ideas for improvement in performance
• Track campaign performance and prepare detailed reports on campaign performance and strategies
• Suggest and coordinate improvements to Landing Pages.
• Iterate on campaigns strategy and develop processes to improve efficiencies and streamline operations.
• Drive improvement in campaign tracking, lead management and overall execution of marketing campaigns
• Be able to manage and guide the team for day-to-day operations. Provide assistance, ascertain training needs and help build efficiencies.

• Minimum 10+ years of experience in Digital marketing, with significant time in B2B marketing
• Must have hands-on experience in managing Google, Bing, LinkedIn and Facebook campaigns
• Must have some exposure to working with ABM tools like Demandbase, 6 Sense etc.
• Good understanding of pixel tracking, custom audience, retargeting
• Experience with paid media, preferably display, native and programmatic advertising
• Advanced understanding of Google Analytics
• Proficiency in MS Excel
• Strong experience in building and managing high-performing teams
• Comfortable with managing several time-sensitive, competing priorities simultaneously and adapting to evolving circumstances.
• Analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible.
• Top-notch verbal and written communication skills
• AI-fluency and ability to effectively use AI-tools in day to day operations is a plus.

ResultsCX is a premier customer experience partner to Fortune 100 and 500 companies. We design, build, and deliver digitally influenced customer journeys that achieve the satisfaction and loyalty brands need to thrive and grow, while improving efficiency and reducing costs. ResultsCX’s 30+-year track record for reimagining the customer experience to meet consumers’ evolving expectations has driven growth to more than 20 geographic hubs and approximately 20,000 colleagues worldwide. Our core expertise extends to actionable analytics, contact center as a service (CCaaS), and our own SupportPredict AI-powered digital experience platform. Our strength lies in exceptional individuals working together in a high-performing, fun culture to deliver next-generation customer experiences on behalf of our clients.

ResultsCX is an equal opportunity and affirmative action employer and will consider all qualified applicants without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other protected factors under federal, state, or local law.